Industry pioneers lead discussion on how to market in the mainstream with adult industry innovations
AUSTIN, Texas (March, 24, 2015) –
The SXSW panel “The Adult Industry, the Quiet Pioneer of Marketing,” ran from 3:30 to 4:30 p.m. on March 16th at the Hyatt Regency Austin. Featuring entrepreneur and emerging technology innovator Allen Stein, adult industry pioneer Farrell Timlake, and moderated by a long time advertising professional Momentum Worldwide’s Chris Czmyrid, the panel discussed how the adult industry has led the way in business marketing over the years to a standing room only crowd.
During the Q and A at the end of the presentation many good questions were asked by a diverse crowd that represented at least 10 different countries and was equal parts male vs. female. The conversation centered on societies changing views of sexuality and how to capture the eyes of those many niche consumers. One interesting question evolved as the panel answered questions about the current mainstreaming of sexuality. A young woman with an accent asks, “What happens when the attractiveness and allure of adult entertainment diminishes when it becomes ‘status quo’?