Cannabis

Adult Industry Marketing in Mainstream Panel Standing Room Only at SXSW

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Industry pioneers lead discussion on how to market in the mainstream with adult industry innovations

AUSTIN, Texas (March, 24, 2015) –

The SXSW panel “The Adult Industry, the Quiet Pioneer of Marketing,” ran from 3:30 to 4:30 p.m. on March 16th at the Hyatt Regency Austin. Featuring entrepreneur and emerging technology innovator Allen Stein, adult industry pioneer Farrell Timlake, and moderated by a long time advertising professional Momentum Worldwide’s Chris Czmyrid, the panel discussed how the adult industry has led the way in business marketing over the years to a standing room only crowd.

During the Q and A at the end of the presentation many good questions were asked by a diverse crowd that represented at least 10 different countries and was equal parts male vs. female. The conversation centered on societies changing views of sexuality and how to capture the eyes of those many niche consumers. One interesting question evolved as the panel answered questions about the current mainstreaming of sexuality. A young woman with an accent asks, “What happens when the attractiveness and allure of adult entertainment diminishes when it becomes ‘status quo’?

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Homegrown Oils-Cannabis Branding

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I recently had the opportunity to work with a long time friend and collaborator to create new products and branding for the medical and recreational legal cannabis marketplaces.  We brought our passion for product and brand development to create a recognizable brand image with a full customer experience down to the product itself.  I have to say we created some damn good shit.  Lead Graphic Design and custom typography by Ole Sorensen of Alchion Design Labs.

SUPER POWERS USED:  CREATIVE + STRATEGIC DIRECTION, BRAND AUDIT & SWOT ANALYSIS, BRAND IDENTIFICATION PACKAGES, PACKAGING DESIGN, BUSINESS MODELLING, and PROCESSES.

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