Industry pioneers lead discussion on how to market in the mainstream with adult industry innovations
AUSTIN, Texas (March, 24, 2015) –
The SXSW panel “The Adult Industry, the Quiet Pioneer of Marketing,” ran from 3:30 to 4:30 p.m. on March 16th at the Hyatt Regency Austin. Featuring entrepreneur and emerging technology innovator Allen Stein, adult industry pioneer Farrell Timlake, and moderated by a long time advertising professional Momentum Worldwide’s Chris Czmyrid, the panel discussed how the adult industry has led the way in business marketing over the years to a standing room only crowd.
During the Q and A at the end of the presentation many good questions were asked by a diverse crowd that represented at least 10 different countries and was equal parts male vs. female. The conversation centered on societies changing views of sexuality and how to capture the eyes of those many niche consumers. One interesting question evolved as the panel answered questions about the current mainstreaming of sexuality. A young woman with an accent asks, “What happens when the attractiveness and allure of adult entertainment diminishes when it becomes ‘status quo’?
Many of you who are familiar with me or have seen my presentation at ARSE know I am a long time musician who plays low brass instruments; Tuba, Bass Trombone and the like. I got turned on to a band that may be the best live acts I have seen ever: March Forth. I was in Portland, their hometown and was invited to see a Queen tribute show at the Wonderland Ballroom. From outside the venue I heard the unmistakable sound of a drum line and my pace picked up until I was near sprinting into the venue. Love me some drum lines. I can hear them a mile away like a balloon in the parking lot at a Dead show. Low and behold I was treated to some of the best musicianship of any band I have heard in years. They are all exceptional musicians and their charts they play are original and awesome. Each player gets to showcase their talents throughout the show which is nice to see how many of them have solo chops. They are a spectacle worth checking out when they come through your town.
Not to gush on about them too much but as touring bands and bands in general have to make revenue to do what they do this band has some of the best merchandising I have seen. The artists, while on their downtime on tour, make some the craftiest stuff ever. One of the best merchandising I have seen. Not just t-shirts and tour programs any more. One of my new staples in my wardrobe is a gorgeous black and purple pork pie hat made by the ultra sexy percussionist, Jenny Pancake. Drummer crush. Rawr.
Also picked up some beautiful cashmere wrist warmer like things for my wife but don’t recall which member made them. Please support all touring musicians by buying their merchandising to keep them on the road as the music industry has changed since the kids these days feel entitled to downloading music for free. You can get their goods here: http://www.marchfourthband.com/shop/
Anyway long story short, I received a video reel of my work from a fan who knew I was into March Forth and especially into this tune called Crak Haus off one of their first albums I bought at that first show and edited this sweet video of me and my work. I hope you dig it as much as I do. Enjoy.
Video after the jump.
Head over to see where the youngsters have picked up where I left off.
I once again had the pleasure of working with the amazing folks from Videotage in Hong Kong and monochrom in Austria. monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an un-peculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism and has been at it since 1993. This curated exhibition featured some of the most talent people in the world and I am humbled to of been a part of the exhibition.
Techno(sexual) Bodies: Arse Elektronika X Videotage / Artist Talk @ Dorkbot-HK
Speakers: Johannes Grenzfurthner (founder of monochrom and Arse Elektronika), Heather Kelley (media artist and video game designer), Karen Marcelo (founder of dorkbot-sf), Bonni Rambatan (media theorist).
Date: April 1, 2010 (Thu) Time: 6pm-7pm Venue: Osage Soho; Address: G/F, 45 Caine Road, Central, Hong Kong.
On October 1st, 2009 I was asked back to participate in the annual Arse Elektronika which is an annual conference organized by the Austrian arts and philosophy collective monochrom, focused on sex and technology. The festival’s curator is Johannes Grenzfurthner. The name Arse Electronika is a pun on Ars Electronica, the name of an arts and technology organization also based… Read more →
A while back during the Great Recession I was interviewed by the talented writer Bonnie Ruberg on the whether or not Online Porn could withstand the downturn in the economy for PC magazine. It may of made it through the recession as it is and always will be one of the great entertainment escapes but it sure as hell did… Read more →
My first appearance at the premier sex and technology conference. I participated on a panel on “The Erotic of the Machine” with a bunch of people smarter than me. This conference took place on September 25th-28th 2008 at CELLspace in San Francisco. Do Androids Sleep With Electric Sheep? From the depiction of a vulva in a cave painting to the… Read more →
Designing for controls for online sex machines in the late 90’s and early 00’s needed to be clean, easy to use, and unobtrusive. Hear are a few of our controls from over the years.
CHI 2006 is the premier international conference for human-computer interaction. From April 22-27, 2006, we gathered in cosmopolitan Montréal, Canada at the Palais des Congrès (Convention Center) in order that researchers and practitioners from all segments of the CHI community – design, education, engineering, management, research, and usability – can interact, inform and inspire each other. This one was unique… Read more →
It was on January 4th , 2006 and I was on a book tour promoting the amazing book Sex Machines by the brilliant photographer Timothy Archibald and I was interviewed by none other than Violet Blue at the Modern Times bookstore in San Fransisco on the history of the world’s first internet controlled sex machine thethrillhammer. I tried… Read more →