Industry pioneers lead discussion on how to market in the mainstream with adult industry innovations
AUSTIN, Texas (March, 24, 2015) –
The SXSW panel “The Adult Industry, the Quiet Pioneer of Marketing,” ran from 3:30 to 4:30 p.m. on March 16th at the Hyatt Regency Austin. Featuring entrepreneur and emerging technology innovator Allen Stein, adult industry pioneer Farrell Timlake, and moderated by a long time advertising professional Momentum Worldwide’s Chris Czmyrid, the panel discussed how the adult industry has led the way in business marketing over the years to a standing room only crowd.
During the Q and A at the end of the presentation many good questions were asked by a diverse crowd that represented at least 10 different countries and was equal parts male vs. female. The conversation centered on societies changing views of sexuality and how to capture the eyes of those many niche consumers. One interesting question evolved as the panel answered questions about the current mainstreaming of sexuality. A young woman with an accent asks, “What happens when the attractiveness and allure of adult entertainment diminishes when it becomes ‘status quo’?
Allen Stein states, “Millenials and future audiences will not see adult entertainment in the same light that past generations have. Among them, porn use is not the exception. It is the norm. Throughout history the mainstreaming of sexuality waxes and wanes. I personally noticed this latest trend starting when Charlotte had to turn in her Rabbit vibrator on Sex in the City in the 1990s. Now you can walk into your Walgreens or Walmart and buy a vibrator. The trend has really kicked into high gear with the popularity of 50 Shades today. There is a big pool of open minded adult consumers and mainstream marketing has already dipped their big toe in the deep end. ”
Chris Czmyrid continues, “It is nice to see the big agency folk we met at SXSW interested in building cases for their clients on why adult entertainment is a great vehicle for advertising their brands. This industry could be a great vehicle for advertising their brands.”
Farrell Timlake, a 2009 AVN Hall of Fame inductee goes on “The adult industry has been a powerful, innovative marketing force for mainstream media and entertainment for years so we are all honored to share our ideas, insight and experience at this event”
To learn more on the South by Southwest panel, click http://schedule.sxsw.com/2015/events/event_IAP39615 .